The BuzzCompany NewsAston Martin confirm RapidE production

Aston Martin confirm RapidE production

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We first heard about the RapidE less than two years ago and it seemed a long way off. People were quick to jump on “this is just a marketing stunt…” and “Aston will never build an electric car! They only build real cars”. Well, today maybe the day, hell freezes over for these critics, as Aston Martin is today confirming that the all-electric RapidE will enter production in 2019.

Initially set for a limited production run of 155 cars, RapidE is obviously Aston Martin’s first all-electric model. As such it spearheads development of the brand’s low- and zero-emission vehicle strategy laid out by Aston Martin’s President and CEO, Dr Andy Palmer, in the company’s Second Century Plan.

RapidE sees a continuation of the collaboration with Williams Advanced Engineering who worked on the original RapidE Concept. Based in Grove, Oxfordshire, Williams Advanced Engineering will assist Aston Martin with the complex task of engineering integration.

Based upon the forthcoming Rapide AMR concept, RapidE will deliver four-door sports car looks and dynamics of the Rapide S powered by an all-electric powertrain replacing the six-litre V12 engine. More information will be revealed about the RapidE’s all-electric powertrain in due course. The instantaneous delivery characteristics of electric motors means the RapidE will offer a unique driving experience of a kind not experienced before in an Aston Martin.

Aston Martin President and CEO, Dr Andy Palmer, said of the RapidE: “Having unveiled the RapidE Concept back in October 2015 we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production. RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it. The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”

Paul McNamara, Technical Director at Williams Advanced Engineering said: “Williams Advanced Engineering has always endeavoured to work collaboratively with its customers to meet their sustainability challenges and find energy efficient solutions. For today’s car manufacturers, this is particularly important as legislation demands more energy efficient vehicles. This project with Aston Martin will draw on the extensive battery and EV experience we have accumulated and we are extremely pleased to be supporting this prestigious British company with their future electrification strategy.”

We can’t wait to see the first RapidE silently tearing the streets up!

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